Privacy Notice

When you use or interact with a website, mobile app or other digital service (each a ‘Digital Service’) owned or operated by Counter Evolution NYC or complete a hard copy (paper) form to subscribe to our magazine or other publication, enter a competition or provide your details at an event (each a ‘Subscription Form’), we and third parties obtain certain information about you. In this Highlights section, we provide an overview of our privacy practices related to the Digital Services and Subscription Forms. Please review our full Privacy Notice below for a detailed explanation of our practices.

What Information We Obtain

  • Information you provide when you use the Digital Services or order related content, products or services, including when you sign up for newsletters, order subscriptions, create an account or register for a membership through the Digital Services or via Subscription Forms. This may include your contact, payment or demographic information.
  • Information you submit when you choose to participate in a survey, sweepstakes, competition, promotion, event or similar initiative.
  • Information you give us about others, such as a friend’s contact information when you order a gift subscription.
  • Information collected by Cookies and Similar Technologies. This includes information about your device and browser, including IP address or mobile device advertising identifiers, as well as information about how you and others use, interact with or respond to the Digital Services. This type of collection takes place while you are using a Digital Service or while the Digital Service is running in the background of your device. Our Cookies Policy has detailed information on our use of Cookies and Similar Technologies.
  • Precise location information associated with your device when location services are active.
  • Information we obtain from other sources, such as business partners, data suppliers and social media platforms

How We Use Information We Obtain and Our Legal Bases for Doing So

  • To process your requests and subscriptions and provide you with the Digital Services, including to deliver customised content or recommendations. Note that we use your payment information (such as your card number and expiration date) for limited purposes — to process your transaction (including recurring payments, if applicable), provide you with the requested products or services and to protect our rights or the rights of others.
  • To learn about users of the Digital Services and analyse how you and others interact with and respond to the Digital Services.
  • To communicate with you, including to send you marketing and promotional communications.
  • For advertising and marketing purposes, including to deliver interest-based ads, for cross-device linking and to analyse the performance of advertising and marketing activities.
  • To protect our rights and the rights of others.
  • We process personal information for different purposes on the following legal bases: to perform our contract with you, to pursue our legitimate interests, to comply with our legal obligations and otherwise with your consent or at your direction.

How We Share Information

  • Within the Counter Evolution NYC family of companies.
  • With service providers that perform services or handle transactions on our behalf.
  • With advertisers, advertising- and marketing-related services providers and partners as well as companies that help us learn how you and others interact with our content.
  • With social media platforms and similar services, including when you interact with our Digital Services that integrate tools and services provided by social media platforms.
  • With business partners, such as when we partner with a third party to offer products or services on a co-branded basis.
  • Other parties when required by law or as necessary to protect our rights, and in the context of corporate transactions.
  • With your consent or otherwise at your direction.


When you use a Digital Service or complete a Subscription Form, we obtain various types of information related to you and your use of the Digital Service. This includes information that directly identifies you, such as your name, address, or contact information as well as information such as online identifiers and cookie data, which may indirectly identify you.  The information we obtain generally consists of information (1) you give us about yourself, (2) you give us about others, (3) automatically collected about your interactions with the Digital Services and our content or ads on third-party websites, apps or other media, and (4) we get from other sources as described further below.

Information we collect directly from you

When you use certain features of the Digital Services or complete a Subscription Form, we ask you to provide information about yourself.  For example, to subscribe to one of our newsletters, you will need to give us an email address. You may not be able to use certain features if you choose not to submit the requested information.

The information you give us includes details such as:

  • Contact information (e.g., name, mailing address, email address or phone number).
  • Demographic, interests and household information (e.g., age, gender or education).
  • Payment information for subscriptions or purchases made through the Digital Services (e.g., payment card number, expiration date and billing information).
  • Comments, photos, videos and other content or information you choose to publish on the Digital Services or otherwise share with us.
  • Information you provide when you choose to participate in surveys, sweepstakes, competitions, promotions (including information about your participation in activities that generate loyalty or rewards points) or events.
  • Location information, including precise location information when you permit the Digital Services to access device location. To prevent the collection of precise location information, please refer to instructions provided by your mobile service provider or device manufacturer.
  • Other information you allow us to access through your device’s permissions settings, such as your contacts or address book.
  • Transactional and activity information (e.g., requests, searches or orders).


We process personal information for different purposes on the following legal bases:

  • To perform our contractual obligations to you. We and our service providers process your information to perform our contractual obligations to you when we use your information to provide you with the Digital Services and related content, products or services and to communicate with you. For example, when you purchase a subscription from us, we process your payment and contact information as necessary to confirm the subscription and we process your contact information and other details to provide you with support services you request. We also send you informational communications on this basis, including to confirm a subscription or to notify you of a change to a Digital Service. Failure to provide requested information could prevent or delay the fulfilment of our contractual obligations.
  • To pursue our legitimate interests. We process your information to meet our legitimate interests when we use your information to provide you with the Digital Services and related content, products or services, to communicate with you and for our advertising and marketing purposes. For example, our legitimate interests include making improvements to, customising and understanding how you interact with the Digital Services and related content, products or services, and sending you communications about products and services we think may be of interest to you. To accomplish our legitimate interests, we may share your information with our affiliates and subsidiaries, service providers and business partners (including for our advertising and marketing purposes) and in the context of a corporate transaction. We maintain safeguards to protect the information we process to pursue our legitimate interests.
  • To comply with our legal obligations. We process and share your information as necessary to comply with our legal obligations when we use your information to protect our rights or the rights of others and when we share your information with other parties where required by law or as necessary to protect our rights. For example, we are required to collect certain information from you when processing your subscription payment for tax or financial reporting reasons.
  • With your consent. We obtain your consent to process your information when we are required to do so by law. In relation to Cookies and Similar Technologies, we obtain your consent as described in our Cookies Policy. If consent is the legal basis on which we process your personal information, you can withdraw your consent at any time by contacting us using the information provided in the ‘Contact Us’ section below.


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